The brief
Create a brand for Flying Embers, and determine how to position their unique blend of nootropics and hard kombucha for an audience unfamiliar with both.
The solution
I developed a messaging approach that downplayed the scientific details behind its flavor profile, in favor of the brand’s unique origin story,.
The result
Flying Embers grew from a small Southern California brewer into one of the top five hard kombucha brands in the country, sold in 42 states and Canada, at Whole Foods, Trader Joe’s and Sprouts. In 2021 the business grew 93%, and Beam Suntory led a $20 million investment to fuel what came next.
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