CREATIVE PLATFORM + TAGLINE
Forza Horizon 6
Using Japanese car culture to re-energize a long-running series.
Challenge
After 5 entries in the series, how do we re-energize fans and invite new players into Forza Horizon 6?
Opportunity
Use Japan’s unique personality and car culture to lure in long-term series fans and new players alike, with the tagline "Japan Awaits" and the creative platform to support it across launch.
Outcome
By keeping our story simple and showing how we’ve been listening to fans has generated incredible hype for the game.
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