Integrated Campaign
Osmo
A multi-year campaign that made hands-on learning "click" for parents.
The brief
In a world full of educational apps, Osmo needed to differentiate itself as a premium product, and communicate the value of its physical, hands-on pieces.
The solution
I ran a multi-year campaign full of broadcast spots, Times Square ads, and NYT full-page ads that tied Osmo's unique blend of a digital app and tangible play pieces with the tagline “Where the learning just clicks.”
The result
A nearly 200% uptick in sales, with Osmo products selling out of retail stores for the holidays.
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