Celebrity Campaign + Social
Yu-Gi-Oh! Shadow Duelist
Unmasking the celebrities who secretly play Yu-Gi-Oh! MASTER DUEL.
Challenge
Yu-Gi-Oh! MASTER DUEL wasn’t attracting the attention of Digital TCG players beyond its core players.
Opportunity
Find celebrities who secretly love Yu-Gi-Oh! MASTER DUEL and unmask them before the world. I led the iniatitive for 3 years.
Outcome
The resulting campaign was a huge success, earning millions of organic likes, fan engagement, and articles in IGN, Billboard, Entertainment Weekly, Dextero, and more.
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